Zynga

Business model

the model Zynga uses is based on payments through credit cards and and players buying things within the game. In one of the games your characters uses energy an eventually your characters energy will run out, the player can buy more energy from Zynga using paypal.  Also players can buy points to get better in the game and upgrade their characters. Another method used to make money would be Zynga would send out a questionnaire that would have to be payed for, this will improve the game and include other add ons. People will pay credit cards for DLC and other add ons. They also use advertising fees to gain money.

Farmville 2

On 26 june farmville 2 was announced an it was later released in september 2012. It will have a 3D feature and full 360 degree turning, a massive advancement from the first game. Farmville 2 will be marketed through adverts from facebook as this game is mainly played on this social networking site. There will be adverts announcing farmville 2 all the time on facebook and it will get as many people interested as possible. There will be a press event called 'unleashed' and this will market the game to investors and get the game more popularity, the fact that the game has already got into a press event suggests that it going to be big. I have also found that there has been youtube adverts released prompting people to get a facebook account and to 'join in the fun.' Farmville 2 has also announced that there will be a new petting zoo feature involved in the game and this is where characters can buy animals an let people visit their animals, they can visit their friends animals and trade with them and buy new ones.