Tent pole buisness model: this is where a company will creaste a game that will almost give their company a kind of stereotype to what most their games will be like in the future. This alows the company to make their target market more to what they are aiming for in later games. They will release a blockbuster game to get the publics attention annd m,ake sure that their game is always going to on the market an this will make people buy their future games. They can then take risks when creating new games an make games that they usually wouldnt make. For example Grand Theft Auto made alot of money Rockstar allowing them to invest in smaller other games.
The Hollywood model-
No comments:
Post a Comment